In the '60 Giuliano Magni created his first mattress in a small laboratory: since its first debut understood the importance of a mattress as a fundamental factor in improving quality of life, investing in, since the beginning, the research of an evolved design and solutions that radically transformed the sector.

In 1986, when the first vacuum packed mattress was produced, the market was revolutionized, thanks to this innovative and practical packaging system, studied specifically to improve and guarantee the hygiene of the product. From that point on Magniflex realized the importance of investing in innovative materials, technologically and qualitatively evolved.

The ascent of the Group was exponential. Today the company is able to globally cover all different targets on the national and foreign markets, with its wide and diversified range of products. The company's resources are concentrated in a large establishment of 33.000 square metres in Prato with a daily production of 10.000 mattresses within a structure organised by a sales office, divided into both the Italian and foreign markets.